Klout Moments Improves Perks for Brands | Adweek

Thanks to social influence analyzer Klout's big update on Tuesday, President Barack Obama can now claim more sway than Justin Bieber. While this wasn’t Klout's primary goal, it highlights how the service has grown beyond basing importance on retweets and "likes." Founder and CEO Joe Fernandez said the new Klout scores influence based on 400 signals—up from 100—and that it measures 12 billion pieces of information per day since it now includes real-world data like Wikipedia and LinkedIn titles in addition to previous sources such as Twitter, Facebook, Google and Foursquare.