Facebook looks completely different than it did a year ago, so it shouldnt be surprising that marketing on the social network has also changed a great deal. The biggest difference is Timeline, the photo-heavy redesign that Facebook herded brands into in March. Though there have been conflicting reports about Timelines effect on brand engagement, marketers are realizing that Timeline may not be more effective but it definitely is different. However, Timelines not the only catalyst for the changing marketing ecosystem on Facebook. Another is Facebooks financial situation: We all know the company is under huge pressure from Wall Street to figure out a winning formula for advertising on the platform. The other big trend is driven by how advertisers view Facebook. With about 133 million users in the U.S., the social network has a potential audience bigger than the Super Bowls. Though GM has punctured Facebooks air of inevitability, most advertisers havent lost faith enough to drop advertising on the platform wholesale. The combination of influences has ushered in the following trends.
Rafael De La Torre
Advertising is definitely an issue for Facebook. @smuslimovic do you know the source of this article?
5 Hot Facebook Marketing Trends