Online Flashmob Platform Mobber Suspended From Twitter API For Promoted Trends Copycat | TechCrunch

Mobber, a platform that rewards users for distributing promoted content through their social media accounts, has been suspended from using Twitter’s API. Mobber, which launched in June, is intended for companies and musicians who “want to BLAST something into the social media world.” A brand can start a “mob,” set a capacity and recruit fans to join all through Mobber; by joining, a user commits a tweet or status about the brand. When the mob reaches its capacity, all of the tweets and status updates are released at once, causing a social “bomb.” “I imagine we were kicked off twitter because we may pose some threat to their promoted tweets and stream ads,” founder Billy Draper tells me. “Most of our mobs to date have been under 200, but if a heavy hitting Tweeter started a mob of 1000+, it would likely trend on a national scale.”