How Pinterest Boosted Jetsetter's Traffic by 150%

There’s nothing quite like Pinterest when it comes to eye candy. And few sites, if any, have more stunning photography than Jetsetter. So it’s not surprising that Jetsetter’s most recent initiative was a “pin it to win it” Pinterest contest. It’s also not surprising that the contest performed very well. Pinterest is the darling of the interwebs, with staggering referral traffic and a rapidly growing user base, and it’s natural that stunning travel photos spread like wildfire on the social media platform. “Pinterest is the perfect platform for Jetsetter’s photo-driven [content],” says Jonathan Goldmann, social media manager at Jetsetter. “While Jetsetter focuses on inspiring vacation ideas and providing insider deals for the immediate future, Pinterest helps users store and organize inspiration for an aspirational trip … Pinterest is travel research at its best and most enjoyable.”