Matthew Pizana onto Scientific Achievements/Technology Advancements
Clipped Sep 14
At least they are trying to make the pain of advertising interruptions more palatable.
Sony recently filed a patent for a new method of ad delivery that would turn television commercials into "interactive networked video games." The patent, uncovered by Game'N'Motion, details a number of interactive commercial possibilities built on the motion and voice technologies currently available in Sony's PlayStation 3, PlayStation Move, and PS Eye devices. By interacting with commercials, users are able to progress past them more quickly, getting them back to their desired program.
