Five Senses on a Plane - Aromas, appearance and even noise play into menu developoments on British Airways

When it comes down to it, says British Airways Height Cuisine chef Heston Blumenthal, "Eating is the only thing we do that engages all five senses." Certainly air travel provides a challenging forum for a sensory experience, but Blumenthal and his culinary team have risen to the occasion to create the most visually appealing, delicious food possible—even at 35,000 feet.