Teenagers are still reading the classics. They just dont want them to look so, well, classic. That is the theory of publishers who are wrapping books like Emma and Jane Eyre in new covers: provocative, modern jackets in bold shades of scarlet and lime green that are explicitly aimed at teenagers raised on Twilight and The Hunger Games. The new versions are cutting edge replacements for the traditional (read: stuffy, boring) covers that have been a trademark of the classics for decades, those familiar, dour depictions of women wearing frilly clothing. In their place are images like the one of Romeo in stubble and a tight white tank top on a new Penguin edition of Romeo and Juliet.
Loving this idea. Draws in a newer generation to read classics!
This is kind of sad. I wish people just READ books like these instead of "Twilight." Ugh.
I agree with Jehnel. Hopefully this marketing scheme works, though.
Even though we always say "don't judge a book by its cover," the unfortunate truth is that people still do, so I think it makes sense that publishers would take this approach to gain sales.